August 16, 2021 by matray

The Insurance Marketing & Communications Association (IMCA) recently recognized The Doctors Company for providing comprehensive COVID-19 resources to healthcare professionals at the time it mattered most.

At its 2021 National Virtual Conference, the IMCA honored The Doctors Company for making timely information available to all healthcare professionals through its website as well as traditional and social media. The IMCA Showcase Awards recognize the most effective and innovative work from the best minds in insurance marketing and communications.

According to The Doctors Company, from the first pandemic article posted on its website on Feb. 7, 2020, it has sought to make answers to healthcare professionals’ questions easily accessible and relevant. As new questions arose regarding liability coverage, preparing a practice for COVID-19 patients and temporarily closing a practice, the company continued to update the available information. As the pandemic progressed and needs of healthcare professionals evolved, The Doctors Company added expert content on telehealth, reopening a practice, vaccine FAQs and insights on lessons learned.

“We are honored to receive this recognition, which highlights the importance of our focus on serving those who provide care,” said Stacy Schultz, senior vice president of marketing for The Doctors Company. “We recognized early in the pandemic that not only our members but healthcare professionals nationwide would benefit from the expert insights we could provide to help enhance patient safety and avoid liability risks during these unprecedented times.”