May 21, 2019 by matray

North Carolina-headquartered insurer of medical liability Medical Mutual Holdings, Inc., announced that it is rebranding to Curi, a new name and brand that is intended to better reflect the company’s mission to help physicians in medicine, business and life. According to the company, the Curi name captures the constant curiosity that the company has had since its founding — a curiosity to continually look for new ways to meet the ever-evolving needs of physicians.

A mutual insurance company owned by physicians, Curi has also expanded its offerings beyond medical malpractice insurance to a variety of services for physicians and medical practices, including wealth management and other financial services, health policy consulting and well-being programs.

“The Curi brand is a more accurate reflection of our mission to help physicians in medicine, business and life. It’s a mission we’ve been focused on internally for some time now — it’s been our North Star as we’ve expanded into new offerings and geographies in recent years,” said Dale Jenkins, Curi chief executive. “While many of our practice services have been embedded in the insurance part of our business, offerings like health policy consulting are new to the mix. Our wealth management services for physicians and retirement plan solutions for practices are also newer to our core set of resources for physicians and those who support them.

“We’re continuing to explore the needs and opportunities that aren’t being met for physicians. We’re here to care for the caregivers, and we know that can and will take many shapes in the future. You can expect to see new ideas from us soon.”

The company that became Curi was established as Medical Mutual Insurance Company of North Carolina in 1975, when other carriers stopped offering medical professional liability insurance to physicians in North Carolina. Since then, the company’s insurance offerings have expanded to 46 states and the District of Columbia, with concentrations of customers in the Southeast and Mid-Atlantic regions.

A mutual company owned by physicians, Curi has also expanded its offerings beyond medical malpractice insurance to a variety of services for physicians and medical practices, including wealth management and other financial services, health policy consulting, and well-being programs.

The comprehensive rebrand includes:

• The new Curi name, which points to curiosity, a trait that drives the Curi team forward in pursuit of supporting physicians.

• A new logo (see above) inspired by the company’s legacy and its previous logo. The Curi mark signifies passion and curiosity.

• A brighter color palette that breaks from the traditional greens and blue of the healthcare industry with bright shades that differentiate the company from its peers.

• A more modern digital presence with the launch of three new websites — Curi.com, Curi Practice Services and Curi Capital — each of which represent a more streamlined experience for visitors, returning members and customers.