NORCAL Mutual Insurance Co. won the coveted SAMMY Award for “best overall work” at the 60th annual Insurance Marketing & Communications Association (IMCA) Showcase Awards on June 26. The award honored NORCAL’s Employee Appreciation campaign, which thanked employees for their hard work throughout 2017. The SAMMY Award, selected by conference participants, recognizes the best overall work among all of the “Award of Excellence” and “Best of Show” winners.
NORCAL also received Awards of Excellence for its Customer Experience Champions launch event and Employee Appreciation campaign, and a Best of Show award for its event.
“It’s an honor for our work to be recognized among some of the best marketing and communications minds in the insurance industry,” said Joy Corso, vice president of marketing and communications at NORCAL Mutual. “We are very proud to be selected from such a talented group of peers, and are inspired to build on these accomplishments and drive excellence.”
IMCA is the oldest insurance marketing-communications trade association in North America with a diverse membership of marketing, advertising, digital media, social media, graphic design, public relations, employee communications and corporate communications professionals. Showcase Awards were presented to insurance industry organizations in 37 distinct categories, including advertising, annual reports, corporate print communications, interactive, marketing communications and public relations.