The Cooperative of American Physicians, Inc. (CAP) announced the promotion of Daniel Cavanaugh to vice president of membership development following the retirement of William J. West (Bill) on February 15. West steps down from his role after more than two decades of successfully helping to foster membership growth, while Cavanaugh succeeds to the position and will continue to facilitate access to top-rated medical professional liability coverage.
“Both Bill and Dan have excelled in this department,” said Sarah Pacini, CAP chief executive. “Not only have they committed to meeting standards of excellence, but they have also influenced their teams to aim towards progress and continue to care for physicians all over California.”
In his most recent role as vice president of membership development, West was a driving force in bringing CAP’s medical professional liability offerings to a wider audience of solo and group practices in the California Market – tripling CAP’s Mutual Protection Trust (MPT) membership participation from 3,879 to 11,746. West also created and implemented a unique marketing strategy to dominate competitors, adding millions in new business for the organization.
Cavanaugh harbored a strong relationship with CAP as a broker before joining the company and eventually becoming assistant vice president of membership development. In this position, he leveraged his expertise to spearhead CAP’s Affinity Group program expansion and partnered with various IPAs, Physician Networks and Physician Purchasing Organizations around the state to introduce their members to CAP’s malpractice coverage.
“It has been an honor to work alongside Bill West. His talent and dedication are a motivation to continue to provide meaningful coverage solutions for medical groups and physicians in a creative manner,” Cavanaugh said. “I look forward to taking on my new role, influencing the direction of our organization and acting as a mentor to my sales team.”
Cavanaugh has established his thought leadership in malpractice coverage and its effect on the modern physician, and has been published and quoted in outlets including Medscape, Journal of Medical Practice Management and Medical Economics. He is also the 2018 president-elect of the California Medical Group Management Association, effective in April 2018, and holds a B.S in Journalism from the University of Kansas.